The Rise of Holistic Wellbeing

— Posted by Aisha Nuhu

What is Holistic Wellbeing?

Cosmetics are now being used to treat consumers minds, bodies and souls as one interconnected entity. Needs have shifted from purely aesthetic goals to promoting healthy lifestyles an emotional wellbeing.

With an increased importance placed on plant-based, organic, natural and non-toxic ingredients, the composition of personal care products is more important than ever.

Sand

We Have Identified 3 Reasons for the Trend

1. Self Care Rituals

After years of prioritising public health and safety, consumers are now putting themselves first and focusing on their health and wellness.

With consistent self-care rituals, relaxation and emotional wellbeing are promoted, with many consumers now more aware of ingredients and wanting personalised products.

Natural cosmetics

We Have Identified 3 Reasons for the Trend

2. Sustainability and Ethics

Holistic wellness acknowledges that our health is closely tied to the environment around us, therefore we must look after the environment to look after ourselves.

Consumer awareness of ethical practices such as fairtrade and cruelty free is increasing, along with desire for sustainable packaging and ingredients. Holistic wellness allows consumers to contribute positively to the environment with their personal care routines and lifestyles.

Woman applying face cream

We Have Identified 3 Reasons for the Trend

3. Mind-Body Connection

By enhancing self-expression and confidence, beauty routines can foster a positive mental state and a deeper connection between mind and body.

Consumers are interested in a unique sensory experience during their skincare routine to help invoke relaxation. This includes unique textures and aroma therapy, with colour theory also helping to enhance the psychological effects.

Pot of purple balm surrounded by flowers and a towel

Relaxing Sleep Balm

A blend of essential oils and nourishing ingredients to promote relaxation and sleep quality.

Our lab team have been hard at working creating 2 new formulations to fit the trend

Relaxing Sleep Balm

A natural blend of calming essential oils and nourishing ingredients designed to promote relaxation, enhance sleep quality, and support overall well-being.

Invigorating Aura Mist

A revitalising blend of natural essential oils. Perfect for uplifting your mood and refreshing your space or self, it energises naturally with every spritz.

Oil bottle next to a basket of limes

Scalp Massage Oil

Reduce dryness and frizz with this hydrating and nourishing scalp oil.

Other formulations that fit the trend

Promoting emotional wellbeing and relaxation